Japanese animation development and market strategy

This article will first briefly describe the development process of Japanese animation, and outline that animation industry struggled to survive in market early days, gradually developed seized share mainstream European American at time, successfully international share. After several difficulties crises, it finally became history Japan's proud cultural soft power. that, this research analyze impact streaming media platforms on current booming Internet era, talk about opportunities challenges he faces. At same some measures changes response new crisis be listed. Finally, analyzes how grows domestic market, strategy face changes.